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Compact case
Case
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Reference no. UVA-ENT-0211
Subject category: Entrepreneurship
Published by: Darden Business Publishing
Originally published in: 2018
Version: 26 April 2019
Revision date: 13-May-2019

Abstract

Business partners Parker and Miles have just launched their local landscaping company, GreenThumb Lawn and Design (GreenThumb). Their meetings with potential customers have resulted in multiple job offers varying by geographic location, services required, pricing, and the potential for follow-on business. The partners must now decide whether to accept all the work offered given their business strategy, estimated operating expenses, workload, and the possibility of hiring an assistant to complete all jobs satisfactorily and on time. Even so, their calculation of the season's projected earnings versus expenses leads them to consider expanding the business into cold weather and related services. As they grapple with their decisions, they wonder: Will GreenThumb survive until next year?

About

Abstract

Business partners Parker and Miles have just launched their local landscaping company, GreenThumb Lawn and Design (GreenThumb). Their meetings with potential customers have resulted in multiple job offers varying by geographic location, services required, pricing, and the potential for follow-on business. The partners must now decide whether to accept all the work offered given their business strategy, estimated operating expenses, workload, and the possibility of hiring an assistant to complete all jobs satisfactorily and on time. Even so, their calculation of the season's projected earnings versus expenses leads them to consider expanding the business into cold weather and related services. As they grapple with their decisions, they wonder: Will GreenThumb survive until next year?

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