Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2001-03-23
Length: 7 pages
Data source: Field research
Abstract
The chief financial officer of Sunshine Juice Company needs to finalize the company''s marketing strategy for the upcoming year. Initial results for the launch of the company''s product, a four-litre bag-in-a-box orange juice product, had been favourable. The case touches on all aspects of developing a marketing strategy, with emphasis on price setting and distribution.
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2001-03-26
Length: 10 pages
Data source: Field research
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Abstract
The chief financial officer of Sunshine Juice Company needs to finalize the company''s marketing strategy for the upcoming year. Initial results for the launch of the company''s product, a four-litre bag-in-a-box orange juice product, had been favourable. The case touches on all aspects of developing a marketing strategy, with emphasis on price setting and distribution.
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Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2001-03-26
Length: 10 pages
Data source: Field research