Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2003-03-03
Length: 14 pages
Data source: Field research
Abstract
After early sales gains with a five-minute oil change offering, Delta Oils witnesses a slump in business. The owner decides to research the oil change consumer. The case introduces students to the design of a consumer study; specifically, the design, sequencing, formulation, administration and interpretation of a survey on consumer behaviours surrounding oil changes in passenger vehicles. A follow-up case (9A96K001) is available.
Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2002-01-02
Length: 26 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-11-20
Length: 28 pages
Data source: Field research
About
Abstract
After early sales gains with a five-minute oil change offering, Delta Oils witnesses a slump in business. The owner decides to research the oil change consumer. The case introduces students to the design of a consumer study; specifically, the design, sequencing, formulation, administration and interpretation of a survey on consumer behaviours surrounding oil changes in passenger vehicles. A follow-up case (9A96K001) is available.
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Subject category:
Finance, Accounting and Control
Published by:
Ivey Publishing
Version: 2002-01-02
Length: 26 pages
Data source: Field research
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-11-20
Length: 28 pages
Data source: Field research