Taco Bell: Background Note - The Case Centre

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Case

Reference no. 9A95M002

Subject category: Strategy and General Management

Authors: Mary M Crossan (Ivey Business School, Western University); Harry Lane (D'Amore-McKim School of Business, Northeastern University); Catherine Paul-Chowdhury (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1995

Version: 2002-02-12

Length: 21 pages

Topics: General management; Managing implementation; Services

Share a link: https://casecent.re/p/15870

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Abstract

The Taco Bell case series establishes the link between strategic analysis and personal action, and illustrates the incremental, emergent nature of strategy formation and implementation. The series describes recent dramatic changes in the fast food restaurant industry, the emergence of Taco Bell as a major company and the situation Sanjiv Yajnik faces as a new market manager. This note may be discussed explicitly in class, or simply used to introduce students to the situation presented in Taco Bell: A Day in the Life (A) 9A95M003, (B) 9A95M004 and (C) 9A95M005.

Location:

Canada

Industry:

Eating and drinking places

Size:

Large