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Compact case
Case
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Reference no. 9A95M003
Published by: Ivey Publishing
Originally published in: 1995
Version: 2001-12-20

Abstract

This case allows students to experience a day as Sanjiv Yajnik, a new market manager, as he manages a continuous flow of decisions within the context of operating and strategy objectives and severe time constraints. The case series illustrates the day-to-day reality of strategy implementation. The (A) case is Sanjiv''s schedule for the day; the (B) and (C) cases, 9A95M004 and 9A95M005, are collections of e-mail messages and phone calls requiring his attention. (A 19-minute video can be purchased with the case, video 7A95M003.)
Location:
Size:
Large

About

Abstract

This case allows students to experience a day as Sanjiv Yajnik, a new market manager, as he manages a continuous flow of decisions within the context of operating and strategy objectives and severe time constraints. The case series illustrates the day-to-day reality of strategy implementation. The (A) case is Sanjiv''s schedule for the day; the (B) and (C) cases, 9A95M004 and 9A95M005, are collections of e-mail messages and phone calls requiring his attention. (A 19-minute video can be purchased with the case, video 7A95M003.)

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Location:
Size:
Large

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