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Escorts, a large Indian conglomerate, was in the process of implementing its restructuring plan. At issue is whether the company should pursue this customer-focused plan, or adopt a technology-based growth strategy. The case is the second in a series of three. The first case, "Escorts Limited, 1993", 9A95M009, documents pre- and post- liberalization conditions in India and the company''s domestic strategy prior to liberalization. A third case, "Escorts: The Tractor Division", 9A95M010, concerns a specific division and illustrates implementation barriers otherwise unapparent in the previous two cases.