Product details

The new editor of the London Free Press (LFP) was appointed in November, 1987, with a mandate to make changes. Like most other North American daily newspapers, the LFP had been gradually losing readership, and its share of advertising revenues in the community was shrinking. Despite its ability to remain profitable, the new editor thought that it was not living up to its potential, especially since it was the only daily newspaper in London. He feared that there were ominous signs of continuing decline in market share, which could only mean still lower profits in the future. He had been hired from the Toronto Star and put in charge of LFP''s newsroom and editorial department to do whatever was necessary to reverse this trend. Now, in 1991, he wondered if it would be possible to stop the slow decline of the newspaper, or if its shrinkage was an inevitable consequence of broader trends in the information industry and Canadian society. A follow-up case (9A95M017) is available.