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Book chapter
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Reference no. BEP7613
Chapter from: "Strategic Thinking and Writing"
Published by: Business Expert Press
Originally published in: 2019

Abstract

In today's hyperconnected, dynamic, and ever-changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six-page narrative that executives prepare. The start of each meeting involves attendees reading the six-page narrative for 30 minutes followed by a discussion. Writing the six-page memo requires research, time, and multiple revisions. The six-page memo also requires one to think and write strategically. That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention toward strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six-page memo.

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Abstract

In today's hyperconnected, dynamic, and ever-changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth. The power of narrative, however, is built upon the foundation of strategic thinking and writing. As technology has democratized the power to share stories with the world, succeeding in today's age of collaborative commerce demands that leaders on all levels develop and enhance the business competency of storytelling built on strategic thinking and writing in order to drive customer engagement, enhance business performance, and remain relevant. Perhaps nowhere is the evidence of storytelling more prevalent than Amazon. In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. Bezos replaced PowerPoint slides with a six-page narrative that executives prepare. The start of each meeting involves attendees reading the six-page narrative for 30 minutes followed by a discussion. Writing the six-page memo requires research, time, and multiple revisions. The six-page memo also requires one to think and write strategically. That's where this publication can help. Part one consists of three chapters that focus on examining the various definitions associated with thinking and the process of strategic thinking. Part two shifts the attention toward strategic writing and provides the reader with a step-by-step guide on how to create a clear, concise, and compelling six-page memo.

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