Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2002-08-07
Length: 27 pages
Topics:
Marketing planning; Manufacturing strategy
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Abstract
The newly appointed executive director of the Winnipeg Symphony Orchestra has the task of putting together a five-year plan for the organization. He must do this in the context of mid-season results indicating a projected deficit for the current year of $80,000. Given that the organization has a reputation for being a debt-free operation, he must consider short-term actions for eliminating the projected deficit.
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Abstract
The newly appointed executive director of the Winnipeg Symphony Orchestra has the task of putting together a five-year plan for the organization. He must do this in the context of mid-season results indicating a projected deficit for the current year of $80,000. Given that the organization has a reputation for being a debt-free operation, he must consider short-term actions for eliminating the projected deficit.