Product details

This is the first case in a two-part series about decisions relating to the introduction of a new product, Johnson's face powder, to the Philippines market. There is a video, 'J&J (Philippines), Inc - Johnson's Face Powder' which, while very functional to the teaching of the case, is not required for effective use of the materials. This case provides information about the Philippine market and the development of the introductory strategy for the product. The student is asked to assess the merit of the strategy, both in terms of market acceptance and their calculations as to projected contributions. (A two-minute video can be purchased for this case) There is a Simplified Chinese version, a French version and a Spanish version available.