Subject category:
Marketing
Published by:
Ivey Publishing
Version: 1999-02-12
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Abstract
The newly appointed president of the Philippines'' largest advertising firm arrives at her office to find a fax from New York. The fax says that Colgate-Palmolive is realigning its accounts worldwide. The effect of this move is that Basic/Black Zale Youngman Advertising will lose about 90% of its billings from its Philippines Colgate-Palmolive account. There are two very different discussion issues. The first issue is the decision(s) on what actions to take. The second issue is the handling of worldwide advertising in an environment which varies greatly from country to country.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-10-20
Length: 8 pages
Data source: Field research
About
Abstract
The newly appointed president of the Philippines'' largest advertising firm arrives at her office to find a fax from New York. The fax says that Colgate-Palmolive is realigning its accounts worldwide. The effect of this move is that Basic/Black Zale Youngman Advertising will lose about 90% of its billings from its Philippines Colgate-Palmolive account. There are two very different discussion issues. The first issue is the decision(s) on what actions to take. The second issue is the handling of worldwide advertising in an environment which varies greatly from country to country.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-10-20
Length: 8 pages
Data source: Field research