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Abstract
This paper discusses the corporate storytelling that Wal-Mart uses. Wal-Mart's story is that people save money and live better by shopping at Wal-Mart. The focus of this paper is an analysis of the accuracy of this story with a focus on grocery item purchases.
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Abstract
This paper discusses the corporate storytelling that Wal-Mart uses. Wal-Mart's story is that people save money and live better by shopping at Wal-Mart. The focus of this paper is an analysis of the accuracy of this story with a focus on grocery item purchases.