More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9A94A010
Subject category: Marketing
Authors: Marianne Vandenbosch (International Institute for Management Development (IMD)); Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-07-24
Length: 23 pages
Data source: Field research
Topics: Market segmentation; Services; Industrial marketing; Product strategy
Share a link: https://casecent.re/p/15896
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

John Meek, general manager of the Ontario Dairy Herd Improvement Corporation (Ontario DHI), has to decide what measures should be taken to reduce the membership decline of Ontario DHI. He must evaluate company information and marketing research to determine what might be the best course of action.
Location:
Canada
Industry:
Agricultural services
Size:
Small
Teaching note
-
Reference no. 8A94A10
Subject category: Marketing
Authors: Marianne Vandenbosch (International Institute for Management Development (IMD)); Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-10-03
Length: 14 pages
Data source: Field research
View full details

About

Abstract

John Meek, general manager of the Ontario Dairy Herd Improvement Corporation (Ontario DHI), has to decide what measures should be taken to reduce the membership decline of Ontario DHI. He must evaluate company information and marketing research to determine what might be the best course of action.

Settings

Location:
Canada
Industry:
Agricultural services
Size:
Small

Related

Teaching note
-
Reference no. 8A94A10
Subject category: Marketing
Authors: Marianne Vandenbosch (International Institute for Management Development (IMD)); Thomas Funk (University of Guelph)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-10-03
Length: 14 pages
Data source: Field research
View full details