More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9A94A011
Subject category: Marketing
Authors: Marianne Vandenbosch; John Laugesen
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-12-07
Length: 30 pages
Data source: Field research
Topics: Personal computers; Product management; Marketing channels; Market strategy
Share a link: https://casecent.re/p/15897
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

A product manager for Ambra Personal Computers, (a part of IBM Canada Ltd and the IBM Personal Computer Company) must make a number of marketing decisions for the launch of a new Ambra personal computer product line. The case centres around the product manager''s decisions in the areas of target market selection, pricing (relative to the competition) and marketing channels.
Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Large
Teaching note
-
Reference no. 8A94A11
Subject category: Marketing
Authors: Marianne Vandenbosch; John Laugesen
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-10-03
Length: 3 pages
Data source: Field research
View full details

About

Abstract

A product manager for Ambra Personal Computers, (a part of IBM Canada Ltd and the IBM Personal Computer Company) must make a number of marketing decisions for the launch of a new Ambra personal computer product line. The case centres around the product manager''s decisions in the areas of target market selection, pricing (relative to the competition) and marketing channels.

Settings

Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Large

Related

Teaching note
-
Reference no. 8A94A11
Subject category: Marketing
Authors: Marianne Vandenbosch; John Laugesen
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-10-03
Length: 3 pages
Data source: Field research
View full details