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Case
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Reference no. 9B18A065
Subject category: Marketing
Authors: Steve Muylle (Vlerick Business School); Niraj Dawar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2019-03-22
Revision date: 15-Apr-2019
Length: 14 pages
Data source: Field research
Topics: Platform; Strategy; Energy; Competitive positioning; International expansion; Innovation; Marketing; International
Share a link: https://casecent.re/p/158979
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Abstract

Eneco Group, the second largest utility company in the Netherlands, launched a smart thermostat, Toon, that served as a platform for energy management services. Toon quickly became the gold standard for smart homes in the Netherlands. In January 2017, top management needed to discuss the strategic priorities to keep Toon's lead and hold off the competition.
Location:
Netherlands
Industry:
Utilities
Size:
Large
Other setting(s):
2017
Teaching note
-
Reference no. 8B18A065
Subject category: Marketing
Authors: Steve Muylle (Vlerick Business School); Niraj Dawar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-12-05
Length: 9 pages
Data source: Field research
View full details

About

Abstract

Eneco Group, the second largest utility company in the Netherlands, launched a smart thermostat, Toon, that served as a platform for energy management services. Toon quickly became the gold standard for smart homes in the Netherlands. In January 2017, top management needed to discuss the strategic priorities to keep Toon's lead and hold off the competition.

Settings

Location:
Netherlands
Industry:
Utilities
Size:
Large
Other setting(s):
2017

Related

Teaching note
-
Reference no. 8B18A065
Subject category: Marketing
Authors: Steve Muylle (Vlerick Business School); Niraj Dawar (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-12-05
Length: 9 pages
Data source: Field research
View full details