Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-12-21
Length: 12 pages
Data source: Field research
Abstract
In 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the UK-based biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the US-based company DeMet's Candy Company. As Yildiz Holding moved forward in pursuit of its goal of dominating the global confectionery market for biscuits and snacks, senior management members were questioning whether the company's business model (which had brought it success for many years) would continue to be viable, and particularly, what the implications of its global expansion were for its diversified business model.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-12-21
Simplified Chinese language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-12-21
Length: 12 pages
Data source: Field research
About
Abstract
In 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the UK-based biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the US-based company DeMet's Candy Company. As Yildiz Holding moved forward in pursuit of its goal of dominating the global confectionery market for biscuits and snacks, senior management members were questioning whether the company's business model (which had brought it success for many years) would continue to be viable, and particularly, what the implications of its global expansion were for its diversified business model.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-12-21
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2018-12-21
Length: 12 pages
Data source: Field research