Share a link:
https://casecent.re/p/158989
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Much has been written about the importance of fashion from a female perspective. Apeagyei (2011) indicates that research on males and fashion has been very limited in academic literature. Otnes and McGrath (2001, p 112) state, 'Put simply, men are all but absent in studies of shopping behavior'. The purpose of this study is to help fill this gap. In a survey of 95 Gen Y male shoppers it was found that there are a large percentage of males who do care about their appearance and place a high level of importance on fashion clothing.
About
Abstract
Much has been written about the importance of fashion from a female perspective. Apeagyei (2011) indicates that research on males and fashion has been very limited in academic literature. Otnes and McGrath (2001, p 112) state, 'Put simply, men are all but absent in studies of shopping behavior'. The purpose of this study is to help fill this gap. In a survey of 95 Gen Y male shoppers it was found that there are a large percentage of males who do care about their appearance and place a high level of importance on fashion clothing.