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Abstract
Over the last several years, the concept of online shopping has drawn a significant attention among the consumers. Although websites offer the consumers with information, choices and convenience, but the tasks of finding the exact products that meet consumers' needs can be a complicate decision. The purpose of this research project was to examine the usage of online shopping websites and determine the factors that contribute to the customer decision making process. A number of websites have been assessed to determine their usage, popularity, and preference among the consumers. Based on survey methodology, a data-driven model was developed and the objective of the project was formulated in term of major issues pertaining to online shopping. Surveys and interviews were conducted with 250 participants. The survey method included face-to-face interviews, email, and social networking questionnaires. The analysis of data indicates that customers are selecting websites based on reputation of the online business providers, availability and type of products that are proper to their needs. Further, younger customers of age range 16-34 are more active online shoppers than customers with children. This group is more focusing on electronics, video and books with average spending of USD150. The results of this project cloud contribute to decision making process of small business' owners in making transition to the e-Business.
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Abstract
Over the last several years, the concept of online shopping has drawn a significant attention among the consumers. Although websites offer the consumers with information, choices and convenience, but the tasks of finding the exact products that meet consumers' needs can be a complicate decision. The purpose of this research project was to examine the usage of online shopping websites and determine the factors that contribute to the customer decision making process. A number of websites have been assessed to determine their usage, popularity, and preference among the consumers. Based on survey methodology, a data-driven model was developed and the objective of the project was formulated in term of major issues pertaining to online shopping. Surveys and interviews were conducted with 250 participants. The survey method included face-to-face interviews, email, and social networking questionnaires. The analysis of data indicates that customers are selecting websites based on reputation of the online business providers, availability and type of products that are proper to their needs. Further, younger customers of age range 16-34 are more active online shoppers than customers with children. This group is more focusing on electronics, video and books with average spending of USD150. The results of this project cloud contribute to decision making process of small business' owners in making transition to the e-Business.