Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: Allied Business Academies
Originally published in: "Academy of Marketing Studies Journal", 2013
Length: 14 pages

Abstract

This paper presents a case study conducted with a distributor to improve price performance for a national hardware distribution network. This case illustrates a simplified heuristic approach to improving pricing performance in situations where optimal pricing analysis on an individual SKU basis is impractical and IS decision support systems are needed. We find substantial opportunities to improve margins for retailers in this context, particularly among low-margin product families. Our findings are reported with permission of senior management at the distributor, but data have been masked to preserve confidentiality.

About

Abstract

This paper presents a case study conducted with a distributor to improve price performance for a national hardware distribution network. This case illustrates a simplified heuristic approach to improving pricing performance in situations where optimal pricing analysis on an individual SKU basis is impractical and IS decision support systems are needed. We find substantial opportunities to improve margins for retailers in this context, particularly among low-margin product families. Our findings are reported with permission of senior management at the distributor, but data have been masked to preserve confidentiality.

Related