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Published by: Allied Business Academies
Originally published in: "Academy of Marketing Studies Journal", 2013
Length: 9 pages

Abstract

Given evidence of accelerated revision cycles for introductory business textbooks, the authors analyze the ethicality of shortened revisions cycles (ie, 2 year revision cycles) using several different ethical frameworks. Implications of this analysis and directions for future research are also explored.

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Abstract

Given evidence of accelerated revision cycles for introductory business textbooks, the authors analyze the ethicality of shortened revisions cycles (ie, 2 year revision cycles) using several different ethical frameworks. Implications of this analysis and directions for future research are also explored.

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