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Instructor presentation material
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Reference no. 518-0019-8B
Subject category: Marketing
Authors: Joerg Niessing (INSEAD); Brian Henry (INSEAD); Kay Peters (Universitat Hamburg)
Published by: INSEAD
Originally published in: 2018
Version: 01.2019
Format: .pdf
Data source: Published sources
Share a link: https://casecent.re/p/159248
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Teaching note
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Reference no. 518-0019-8
Subject category: Marketing
Authors: Joerg Niessing (INSEAD); Brian Henry (INSEAD)
Published by: INSEAD
Originally published in: 2018
Version: 9.2018
Length: 21 pages
Data source: Published sources
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