Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Ivey Publishing
Version: 1994-04-12
Length: 28 pages
Data source: Field research
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Abstract
A small high technology firm is experiencing rapid growth in the sales of its products. The company markets both industrial computer hardware products and industrial computer simulation software. For continued growth, the company must examine its marketing strategy with regard to what products to sell through which marketing channels.
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Ivey Publishing
Version: 2002-10-19
Length: 8 pages
Data source: Field research
About
Abstract
A small high technology firm is experiencing rapid growth in the sales of its products. The company markets both industrial computer hardware products and industrial computer simulation software. For continued growth, the company must examine its marketing strategy with regard to what products to sell through which marketing channels.
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Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Ivey Publishing
Version: 2002-10-19
Length: 8 pages
Data source: Field research