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Supplement
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Reference no. 9-618-042
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 13 January 2020
Revision date: 10-Feb-2020
Length: 7 pages
Data source: Published sources

Abstract

Supplement to the A case. Headquartered in Hangzhou (China), Ant Financial has grown into a fintech 'Unicorn'. The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu'e Bao), wealth management (Ant Fortune), digital-only banking (MYbank), credit scoring (Zhima Credit ), and consumer credit portal (Ant Credit Pay) among others. After another sales record during the 2016 11.11 Global Shopping Festival along with Alibaba, Long Chen, Chief Strategy Officer of Ant Financial was contemplating the various opportunities and challenges associated with the firm's international expansion, inclusive finance in rural regions, and regulatory uncertainties.
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Abstract

Supplement to the A case. Headquartered in Hangzhou (China), Ant Financial has grown into a fintech 'Unicorn'. The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu'e Bao), wealth management (Ant Fortune), digital-only banking (MYbank), credit scoring (Zhima Credit ), and consumer credit portal (Ant Credit Pay) among others. After another sales record during the 2016 11.11 Global Shopping Festival along with Alibaba, Long Chen, Chief Strategy Officer of Ant Financial was contemplating the various opportunities and challenges associated with the firm's international expansion, inclusive finance in rural regions, and regulatory uncertainties.

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