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Management article
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Reference no. ROT309
Published by: Rotman Management Magazine
Originally published in: "Rotman Management Magazine", 2016

Abstract

Using Blockbuster as a prime example, the author describes the three paths to disruption for a modern business. He also explains three seminal theories of disruption: those of Schumpeter, Christensen and Henderson, and concludes that there are two key types of disruption: innovative and architectural. In the end, he shows that successful firms that are disrupted are not necessarily poorly managed: instead, they choose to continue on the path that brought them to success.

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Abstract

Using Blockbuster as a prime example, the author describes the three paths to disruption for a modern business. He also explains three seminal theories of disruption: those of Schumpeter, Christensen and Henderson, and concludes that there are two key types of disruption: innovative and architectural. In the end, he shows that successful firms that are disrupted are not necessarily poorly managed: instead, they choose to continue on the path that brought them to success.

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