Published by:
Rotman Management Magazine
Length: 5 pages
Topics:
Human behavior; Behavioral economics
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Abstract
Every organization is in the same business: changing peoples' behavior. Do you want your customers to do something specific? Make it easy! The author, who heads up the UK's Behavioural Insights Unit - widely recognized as the world's most advanced practitioner in this arena - shows why governments are slowly embracing this proven principle; and other organizations should, too.
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Abstract
Every organization is in the same business: changing peoples' behavior. Do you want your customers to do something specific? Make it easy! The author, who heads up the UK's Behavioural Insights Unit - widely recognized as the world's most advanced practitioner in this arena - shows why governments are slowly embracing this proven principle; and other organizations should, too.