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Management article
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Reference no. SMR60201
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2018
Revision date: 7-Feb-2019
Length: 7 pages

Abstract

Recommendation engines are an easy way to reach new customers, but marketers may encounter unintended consequences due to the inherent biases in the algorithms.

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Abstract

Recommendation engines are an easy way to reach new customers, but marketers may encounter unintended consequences due to the inherent biases in the algorithms.

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