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Case
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Reference no. 9A94E001
Published by: Ivey Publishing
Originally published in: 1994
Version: 1992-03-03
Length: 20 pages
Data source: Field research

Abstract

The manager of information and technology at a flower auction house must decide on the pace at which information technology changes should be introduced. The issues raised in the case pertain to the formulation and implementation of information technology strategies, and illustrate the potentially integrative role of information technology, different levels of information technology strategy, online bidding, and the establishment and maintenance of information systems for clearing channels. There is a simplified Chinese version available ''9A94EC01''.

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Abstract

The manager of information and technology at a flower auction house must decide on the pace at which information technology changes should be introduced. The issues raised in the case pertain to the formulation and implementation of information technology strategies, and illustrate the potentially integrative role of information technology, different levels of information technology strategy, online bidding, and the establishment and maintenance of information systems for clearing channels. There is a simplified Chinese version available ''9A94EC01''.

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