Product details

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Case
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Reference no. IMD-7-2049
Published by: International Institute for Management Development (IMD)
Originally published in: 2018
Version: 20.12.2018
Length: 7 pages
Data source: Published sources

Abstract

Late 2015. e-Commerce was changing the face of retailing, and ALDO, a Canadian shoe retailer with a global presence, was not immune. The effects of e-commerce were felt not just in the sales channels, but in the whole customer experience and the customer journey. To successfully execute a compelling online and overseas strategy, there were a few things that ALDO needed to consider: 1) How could it build its online presence overseas given its historical expansion via a franchise model? 2) Given the rise of e-commerce, should ALDO reconsider its internationalization business model? 3) What does a truly omnichannel business look like for ALDO, and what does the company need to do to make it succeed?

Time period

The events covered by this case took place in 2015.

Geographical setting

Region:
World/global
Country:
Canada

Featured company

Aldo Group
Turnover:
CAD 2 billion

About

Abstract

Late 2015. e-Commerce was changing the face of retailing, and ALDO, a Canadian shoe retailer with a global presence, was not immune. The effects of e-commerce were felt not just in the sales channels, but in the whole customer experience and the customer journey. To successfully execute a compelling online and overseas strategy, there were a few things that ALDO needed to consider: 1) How could it build its online presence overseas given its historical expansion via a franchise model? 2) Given the rise of e-commerce, should ALDO reconsider its internationalization business model? 3) What does a truly omnichannel business look like for ALDO, and what does the company need to do to make it succeed?

Settings

Time period

The events covered by this case took place in 2015.

Geographical setting

Region:
World/global
Country:
Canada

Featured company

Aldo Group
Turnover:
CAD 2 billion

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