Product details

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Compact case
Published by: International Institute for Management Development (IMD)
Originally published in: 2018
Version: 26.09.2018
Revision date: 11-Feb-2019
Length: 5 pages
Data source: Field research

Abstract

The GiveWatts (A) case describes the journey and challenges of a Swedish entrepreneur who launches a business in Kenya. GiveWatts faces the challenge of selling and distributing solar lamps in rural Africa. Even though the business is viable, competition is increasing and there is a need to scale the business with limited financial resources. The immediate challenge is to rethink the distribution model.

Time period

The events covered by this case took place in 2008-2012 (A case).

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

GiveWatts
Employees:
11-50
Turnover:
CHF 350000

About

Abstract

The GiveWatts (A) case describes the journey and challenges of a Swedish entrepreneur who launches a business in Kenya. GiveWatts faces the challenge of selling and distributing solar lamps in rural Africa. Even though the business is viable, competition is increasing and there is a need to scale the business with limited financial resources. The immediate challenge is to rethink the distribution model.

Settings

Time period

The events covered by this case took place in 2008-2012 (A case).

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

GiveWatts
Employees:
11-50
Turnover:
CHF 350000

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