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Compact case
Subject category: Marketing
Originally published in: 2019
Length: 2 pages
Data source: Generalised experience

Abstract

This is a three-party negotiation among three roles, in which there are two purchasers from the same company (Manchester Catering Service) and two different sellers (Royal China and Tea Empire). This exercise aims to enhance e-Mail writing skills for business negotiation. The negotiation is in a triadic setting. The purchaser has their own criteria to negotiate with the seller. It is a dynamic negotiation due to the internal budget negotiation and the external business negotiation. The use of spreadsheet featuring a list of calculation or pivot tables may assist the decision-making process. There is an internal negotiation between the two purchasers while the purchasers are required to perform their external negotiation with the two sellers. In this exercise, the role of the purchaser may encounter a challenge to manage a budget on two sales contracts between tea leaves and tea sets. The price budget on tea leaves may affect the interest to spend on tea sets. The coordination when purchasing different products would be crucial for their key customer as well as their own company. The tea leaves seller and the tea set seller are not business competitors, but the consequence of business negotiation on the price of tea leaves may affect the negotiation of tea set purchase.

Teaching and learning

This item is suitable for postgraduate courses.

About

Abstract

This is a three-party negotiation among three roles, in which there are two purchasers from the same company (Manchester Catering Service) and two different sellers (Royal China and Tea Empire). This exercise aims to enhance e-Mail writing skills for business negotiation. The negotiation is in a triadic setting. The purchaser has their own criteria to negotiate with the seller. It is a dynamic negotiation due to the internal budget negotiation and the external business negotiation. The use of spreadsheet featuring a list of calculation or pivot tables may assist the decision-making process. There is an internal negotiation between the two purchasers while the purchasers are required to perform their external negotiation with the two sellers. In this exercise, the role of the purchaser may encounter a challenge to manage a budget on two sales contracts between tea leaves and tea sets. The price budget on tea leaves may affect the interest to spend on tea sets. The coordination when purchasing different products would be crucial for their key customer as well as their own company. The tea leaves seller and the tea set seller are not business competitors, but the consequence of business negotiation on the price of tea leaves may affect the negotiation of tea set purchase.

Teaching and learning

This item is suitable for postgraduate courses.

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