Subject category:
Marketing
Originally published in:
2019
Version: 28-Nov-2018
Length: 2 pages
Data source: Generalised experience
Abstract
This case study demonstrates the complexity of understanding the consumer behaviors that help organizations improve their marketing strategies. The study of consumer behavior is useful for interpreting which psychological and environmental factors influence consumer decision criteria. The exercise in this case provides consumer behaviour students an opportunity for practicing application of important concepts and theories of consumer behaviour into real life.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Region:
World/global
Country:
Canada
Location:
Edmonton, Alberta
Featured company
Committed Consulting Co
About
Abstract
This case study demonstrates the complexity of understanding the consumer behaviors that help organizations improve their marketing strategies. The study of consumer behavior is useful for interpreting which psychological and environmental factors influence consumer decision criteria. The exercise in this case provides consumer behaviour students an opportunity for practicing application of important concepts and theories of consumer behaviour into real life.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Region:
World/global
Country:
Canada
Location:
Edmonton, Alberta
Featured company
Committed Consulting Co