Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1994-04-12
Length: 15 pages
Data source: Field research
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https://casecent.re/p/15950
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Abstract
The president of a small Canadian high-tech firm needed a strategic partner to access global markets. The search took him to Korea where Samsung became his partner of choice. Issues emerge around the partner selection process and around negotiating and maintaining a relationship with such a large global enterprise.
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Abstract
The president of a small Canadian high-tech firm needed a strategic partner to access global markets. The search took him to Korea where Samsung became his partner of choice. Issues emerge around the partner selection process and around negotiating and maintaining a relationship with such a large global enterprise.