More search options
Basket icon
No items
Basket icon
Our UK office is closed from 12.30h (BST) on 28 June 2022 as we celebrate our Director Richard McCracken’s retirement.

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. 5-919-408
Subject category: Marketing
Authors: Alvin J Silk
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 28 January 2019
Revision date: 13-Feb-2019
Length: 18 pages
Data source: Published sources
Share a link: https://casecent.re/p/159500
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Abridged version
-
Reference no. 9-519-019
Subject category: Marketing
Authors: Alvin J Silk; Sunil Gupta
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 28 June 2018
Revision date: 15-Jan-2020
Length: 15 pages
Data source: Published sources
Topics: Competition; Competitive strategy; Consumer marketing; Demand analysis; Market segmentation; Marketing; Pricing; Pricing strategy; Supply & demand
View full details
Case
-
Reference no. 9-504-S16
Spanish language
Subject category: Marketing
Authors: Alvin J Silk; S Michael
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 25 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Case
-
Reference no. 9-594-001
Subject category: Marketing
Authors: Alvin J Silk; Steven C Michael
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 24 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Compact case
Supplement
-
Reference no. 9-507-S12
Spanish language
Subject category: Marketing
Authors: Alvin J Silk; S Michael
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 5 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Compact case
Supplement
-
Reference no. 9-594-019
Subject category: Marketing
Authors: Alvin J Silk; S Michael
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 4 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Supplement
-
Reference no. 9-595-037
Subject category: Marketing
Authors: Alvin J Silk; Jamie Harper
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 11 October 1994
Length: 8 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Abridged version
-
Reference no. 9-519-019
Subject category: Marketing
Authors: Alvin J Silk; Sunil Gupta
Published by: Harvard Business Publishing
Originally published in: 2018
Version: 28 June 2018
Revision date: 15-Jan-2020
Length: 15 pages
Data source: Published sources
Topics: Competition; Competitive strategy; Consumer marketing; Demand analysis; Market segmentation; Marketing; Pricing; Pricing strategy; Supply & demand
View full details
Case
-
Reference no. 9-504-S16
Spanish language
Subject category: Marketing
Authors: Alvin J Silk; S Michael
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 25 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Case
-
Reference no. 9-594-001
Subject category: Marketing
Authors: Alvin J Silk; Steven C Michael
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 24 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Compact case
Supplement
-
Reference no. 9-507-S12
Spanish language
Subject category: Marketing
Authors: Alvin J Silk; S Michael
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 5 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Compact case
Supplement
-
Reference no. 9-594-019
Subject category: Marketing
Authors: Alvin J Silk; S Michael
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 11 May 1994
Length: 4 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details
Supplement
-
Reference no. 9-595-037
Subject category: Marketing
Authors: Alvin J Silk; Jamie Harper
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 11 October 1994
Length: 8 pages
Data source: Published sources
Topics: Consumer marketing; Market segmentation; Pricing; Pricing strategy; Competition; Demand analysis
View full details