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Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-08-15
Length: 20 pages
Data source: Field research

Abstract

Acer wants to speed up the development process for notebook computers. Three managers have put together a report, which pinpoints the problems with the current system. Problems are related to manufacturing capabilities, inter-departmental integration and organizational culture. Although managers had many potential solutions, it is not clear how required behavior changes could be implemented. How does one implement change in an environment in which cultural elements like ren-ching-wei (code of conduct based on social obligation, harmony and collective accountability) and wei-chei (game similar to chess focussing on the very long term) are central to any strategy.
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Abstract

Acer wants to speed up the development process for notebook computers. Three managers have put together a report, which pinpoints the problems with the current system. Problems are related to manufacturing capabilities, inter-departmental integration and organizational culture. Although managers had many potential solutions, it is not clear how required behavior changes could be implemented. How does one implement change in an environment in which cultural elements like ren-ching-wei (code of conduct based on social obligation, harmony and collective accountability) and wei-chei (game similar to chess focussing on the very long term) are central to any strategy.

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Location:
Size:
Large

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