Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-08-15
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https://casecent.re/p/15951
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Abstract
Acer wants to speed up the development process for notebook computers. Three managers have put together a report, which pinpoints the problems with the current system. Problems are related to manufacturing capabilities, inter-departmental integration and organizational culture. Although managers had many potential solutions, it is not clear how required behavior changes could be implemented. How does one implement change in an environment in which cultural elements like ren-ching-wei (code of conduct based on social obligation, harmony and collective accountability) and wei-chei (game similar to chess focussing on the very long term) are central to any strategy.
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Abstract
Acer wants to speed up the development process for notebook computers. Three managers have put together a report, which pinpoints the problems with the current system. Problems are related to manufacturing capabilities, inter-departmental integration and organizational culture. Although managers had many potential solutions, it is not clear how required behavior changes could be implemented. How does one implement change in an environment in which cultural elements like ren-ching-wei (code of conduct based on social obligation, harmony and collective accountability) and wei-chei (game similar to chess focussing on the very long term) are central to any strategy.