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Compact case
Case
-
Reference no. 9A94G006
Subject category: Strategy and General Management
Authors: Joseph N Fry (Ivey Business School, Western University); Julian Birkinshaw (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2007-07-04
Length: 3 pages
Data source: Field research
Topics: Organizational structure; Multinational; International business
Share a link: https://casecent.re/p/15953
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Abstract

Six months into the operation of the energy management business, GE Energy Management Initiative has lost a bid for a large contract. Its general manager learns that the division to which it reports is getting out of the energy management business because of a questionable strategic fit within the division, and a lack of results. The general manager wonders how to proceed. (This is a sequel to The GE Energy Management Initiative (A), case 9A94G005.)
Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Large
Other setting(s):
1992
Teaching note
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Reference no. 8A94G05
Subject category: Strategy and General Management
Authors: Joseph N Fry (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1996
Version: 2003-01-17
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9A94G005
Subject category: Strategy and General Management
Authors: Joseph N Fry (Western University); Julian Birkinshaw (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-07-04
Length: 8 pages
Data source: Field research
Topics: International business; Multinational; Organizational structure
View full details
Supporting video
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Reference no. 7A94G005
Subject category: Case Method and Specialist Management Disciplines
Authors: Julian Birkinshaw (Ivey Business School, Western University); Joseph N Fry (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 1994
Length: 12 minutes
Data source: Field research
Topics: Organizational structure; International business; Entrepreneurship; Multinational
Notes: Customers are advised to view the preview copy before ordering. File size 1.1GB. Click for more information.
View full details

About

Abstract

Six months into the operation of the energy management business, GE Energy Management Initiative has lost a bid for a large contract. Its general manager learns that the division to which it reports is getting out of the energy management business because of a questionable strategic fit within the division, and a lack of results. The general manager wonders how to proceed. (This is a sequel to The GE Energy Management Initiative (A), case 9A94G005.)

Settings

Location:
Canada
Industry:
Electric and electronic equipment supplies
Size:
Large
Other setting(s):
1992

Related

Teaching note
-
Reference no. 8A94G05
Subject category: Strategy and General Management
Authors: Joseph N Fry (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 1996
Version: 2003-01-17
Length: 13 pages
Data source: Field research
View full details
Case
-
Reference no. 9A94G005
Subject category: Strategy and General Management
Authors: Joseph N Fry (Western University); Julian Birkinshaw (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2006
Version: 2006-07-04
Length: 8 pages
Data source: Field research
Topics: International business; Multinational; Organizational structure
View full details
Supporting video
-
Reference no. 7A94G005
Subject category: Case Method and Specialist Management Disciplines
Authors: Julian Birkinshaw (Ivey Business School, Western University); Joseph N Fry (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 1994
Length: 12 minutes
Data source: Field research
Topics: Organizational structure; International business; Entrepreneurship; Multinational
Notes: Customers are advised to view the preview copy before ordering. File size 1.1GB. Click for more information.
View full details