Published by:
MIT Sloan School of Management
Length: 7 pages
Topics:
Corporate strategy
Share a link:
https://casecent.re/p/159542
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
How are organizations moving from a 'provide and pray' approach in social business to a strategic and purpose-driven one? In an interview with Executive Editor David Kiron, Mark McDonald and Anthony Bradley, both of Gartner, and authors of The Social Organization, discuss some of the frameworks theyve developed to move companies along the social business path. McDonald and Bradley say that movement along their 'six-F' continuum - fear, folly, and flippant to formulating, forging, and fusing - has been rapid in the last few years. Executives are understanding the value and potential of becoming a social business. But they are still struggling with devising a strategy to get there. The key, McDonald and Bradley say, is to have a purpose, a well-defined purpose, around which a community will rally, engage and participate. It's participation anchored by purpose that delivers value to the business.
About
Abstract
How are organizations moving from a 'provide and pray' approach in social business to a strategic and purpose-driven one? In an interview with Executive Editor David Kiron, Mark McDonald and Anthony Bradley, both of Gartner, and authors of The Social Organization, discuss some of the frameworks theyve developed to move companies along the social business path. McDonald and Bradley say that movement along their 'six-F' continuum - fear, folly, and flippant to formulating, forging, and fusing - has been rapid in the last few years. Executives are understanding the value and potential of becoming a social business. But they are still struggling with devising a strategy to get there. The key, McDonald and Bradley say, is to have a purpose, a well-defined purpose, around which a community will rally, engage and participate. It's participation anchored by purpose that delivers value to the business.