Spanish language
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Length: 18 pages
Data source: Generalised experience
Share a link:
https://casecent.re/p/159550
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a Spanish version. Web analytic tools provide companies with a wealth of information about the behavior of visitors to their websites. Quality Alloys, a small business-to-business supplier, has hired an advisor to analyze the value of its website through traditional metrics, as well as the associated financial measures of sales, profits, and amount of merchandise sold. In this case, students use basic statistical methods to recommend how Quality Alloys should market its business to improve sales and assess the value of the company's recent promotional efforts.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Geographical setting
Region:
Americas
Country:
United States
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Length: 8 pages
Data source: Generalised experience
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Format:
.xls
Data source: Generalised experience
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Length: 15 pages
Data source: Generalised experience
Topics:
Marketing; Operations website; Metrics; Analytic tools; Statistics; BtoB; Internet; Promotion
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Format:
.xls
Data source: Generalised experience
Topics:
Marketing; Operations website; Metrics; Analytic tools; Statistics; BtoB; Internet; Promotion
About
Abstract
This is a Spanish version. Web analytic tools provide companies with a wealth of information about the behavior of visitors to their websites. Quality Alloys, a small business-to-business supplier, has hired an advisor to analyze the value of its website through traditional metrics, as well as the associated financial measures of sales, profits, and amount of merchandise sold. In this case, students use basic statistical methods to recommend how Quality Alloys should market its business to improve sales and assess the value of the company's recent promotional efforts.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Geographical setting
Region:
Americas
Country:
United States
Related
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Length: 8 pages
Data source: Generalised experience
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Format:
.xls
Data source: Generalised experience
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Length: 15 pages
Data source: Generalised experience
Topics:
Marketing; Operations website; Metrics; Analytic tools; Statistics; BtoB; Internet; Promotion
Subject category:
Finance, Accounting and Control
Published by:
Columbia CaseWorks, Columbia Business School
Version: July 7, 2011
Format:
.xls
Data source: Generalised experience
Topics:
Marketing; Operations website; Metrics; Analytic tools; Statistics; BtoB; Internet; Promotion