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Management article
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Reference no. SMR60222
Authors: Paul Michelman (Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Originally published in: "MIT Sloan Management Review", 2019
Length: 9 pages
Share a link: https://casecent.re/p/159558
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Abstract

By many rights, one might have expected to find Adobe on the register of companies disrupted by digital. And yet the 35-year-old software developer has persevered by embracing the very technological forces - think cloud, mobile, platforms, IoT - that could very well have been the harbingers of demise for a legacy producer of packaged software designed for the desktop.
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Abstract

By many rights, one might have expected to find Adobe on the register of companies disrupted by digital. And yet the 35-year-old software developer has persevered by embracing the very technological forces - think cloud, mobile, platforms, IoT - that could very well have been the harbingers of demise for a legacy producer of packaged software designed for the desktop.

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Sorry, this product has no related items.