Hudson Chemical Limited - The Case Centre

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Case

Reference no. 9A94J017

Subject category: Case Method and Specialist Management Disciplines

Authors: David Leighton (Ivey Business School, Western University); Bruce Pearson (Ivey Publishing, Western University)

Published by: Ivey Publishing

Originally published in: 1994

Version: 1999-03-24

Length: 6 pages

Data source: Published sources

Topics: Pricing strategy; Competition

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Abstract

The company is coming into the market with an industrial chemical. Their competitor is a firm which has had a monopoly in the market for many years through patent protection. Hudson must decide on a pricing policy for its new product.

Location:

Canada

Industry:

Chemicals and allied products

Size:

Large