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Compact case
Supplement
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Reference no. CCW120315SM
Subject category: Marketing
Authors: Eric J Johnson (Columbia Business School, Columbia University); Stephen Zeldes (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2017
Version: December 14, 2015
Length: 1 pages
Data source: Published sources
Share a link: https://casecent.re/p/159572
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Abstract

This supplement is to accompany the case.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Case
-
Reference no. CCW120315
Subject category: Finance, Accounting and Control
Authors: Eric J Johnson (Columbia Business School, Columbia University); Stephen Zeldes (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2015
Version: December 14, 2015
Length: 9 pages
Data source: Published sources
Topics: Consumer psychology; Mental accounting; Savings; Banks; Banking; Consumers; Behavioral economics; Financial institutions; Consumer finance
View full details

About

Abstract

This supplement is to accompany the case.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Related

Case
-
Reference no. CCW120315
Subject category: Finance, Accounting and Control
Authors: Eric J Johnson (Columbia Business School, Columbia University); Stephen Zeldes (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2015
Version: December 14, 2015
Length: 9 pages
Data source: Published sources
Topics: Consumer psychology; Mental accounting; Savings; Banks; Banking; Consumers; Behavioral economics; Financial institutions; Consumer finance
View full details