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Case
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Reference no. 9A94J021
Subject category: Case Method and Specialist Management Disciplines
Authors: Mary Campbell (Ernst & Young, Germany); Elizabeth MA Grasby (Ivey Business School, Western University); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1994
Version: 2002-05-09
Length: 16 pages
Data source: Field research
Topics: Marketing management; Consumer research; Consumer behaviour; Market strategy
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Abstract

The McIntosh Gallery, a not-for-profit organization, faces a marketing problem. The volunteer promotion director has the task of finding ways to increase awareness and attendance to the Gallery within a very tight promotional budget. A limited amount of market research and related information should help students to come to their recommendations for the future.
Location:
Canada
Industry:
Museums, art galleries
Size:
Small
Teaching note
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Reference no. 8A94J21
Subject category: Case Method and Specialist Management Disciplines
Authors: Mary Campbell (Ernst & Young, Germany); Elizabeth MA Grasby (Ivey Business School, Western University); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1994
Version: 1999-10-19
Length: 4 pages
Data source: Field research
View full details

About

Abstract

The McIntosh Gallery, a not-for-profit organization, faces a marketing problem. The volunteer promotion director has the task of finding ways to increase awareness and attendance to the Gallery within a very tight promotional budget. A limited amount of market research and related information should help students to come to their recommendations for the future.

Settings

Location:
Canada
Industry:
Museums, art galleries
Size:
Small

Related

Teaching note
-
Reference no. 8A94J21
Subject category: Case Method and Specialist Management Disciplines
Authors: Mary Campbell (Ernst & Young, Germany); Elizabeth MA Grasby (Ivey Business School, Western University); Manfred Pearce (University of Bradford)
Published by: Ivey Publishing
Originally published in: 1994
Version: 1999-10-19
Length: 4 pages
Data source: Field research
View full details