Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-09-30
Length: 13 pages
Data source: Field research
Share a link:
https://casecent.re/p/15960
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The owner/operator of Fleetway Bowling Centre in London, Ontario, is faced with making a decision on whether to introduce a new computerized software program that could combine bowling with the game of bingo. If he decides to go ahead with "Bingo-Bowling", he needs to develop a complete marketing plan to introduce this game to the public. In particular, he must decide whom to target (league/recreational bowlers), what media to choose and whether this opportunity would be financially attractive for Fleetway. Lastly, he wondered how to market the game to a group with weak representation at Fleetway: The University of Western Ontario student market.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-11-15
Length: 5 pages
Data source: Field research
About
Abstract
The owner/operator of Fleetway Bowling Centre in London, Ontario, is faced with making a decision on whether to introduce a new computerized software program that could combine bowling with the game of bingo. If he decides to go ahead with "Bingo-Bowling", he needs to develop a complete marketing plan to introduce this game to the public. In particular, he must decide whom to target (league/recreational bowlers), what media to choose and whether this opportunity would be financially attractive for Fleetway. Lastly, he wondered how to market the game to a group with weak representation at Fleetway: The University of Western Ontario student market.
Settings
Related
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-11-15
Length: 5 pages
Data source: Field research