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The eSports market was recognised as one of the growing media and entertainment industries in the world. The usage of advanced technologies in eSports market had eventually made this niche sector attractive to a large number of pro-digital sports-loving supporters worldwide. Besides that, tech companies such as Google, Facebook, YouTube, Amazon, etc had invested in the eSports market through introducing different gaming services to the sports-loving fans. In tune with that, the Federation Internationale de Volleyball (FIVB) had aimed to promote volleyball as the number one family sport in the globe through adopting advanced digital technologies. In this regard, in 2018, the FIVB had partnered with Microsoft to tap the global audiences, generating online experiences and making deeper levels of supporters' engagement on match days. However, the competition from other entertainment schedules had remained 'the biggest challenge' for FIVB. On the other hand, in an attempt to make the volleyball game the number one family sport in the world, the FIVB management had planned initiating 11 strategic goals that could become the foundation for every FIVB program. In this context, would the adoption of digital technology help the FIVB to make volleyball as the number one family sport event in the world in future?