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Teaching note
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Reference no. 519-0013-8
Subject category: Marketing
Authors: Syeda Maseeha Qumer (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 22 pages
Data source: Published sources
Share a link: https://casecent.re/p/159648
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 519-0013-1
Subject category: Marketing
Authors: Syeda Maseeha Qumer (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 17 pages
Data source: Published sources
Topics: Consumer behavior; Perception; Brand positioning; Brand management; One brand strategy; Multi brand strategy; Customer-based brand equity model; Brand relationship; Differentiation; Rebranding; Rational marketing; Emotional marketing; Brand image; Marketing communication; Advertising
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 519-0013-1
Subject category: Marketing
Authors: Syeda Maseeha Qumer (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 17 pages
Data source: Published sources
Topics: Consumer behavior; Perception; Brand positioning; Brand management; One brand strategy; Multi brand strategy; Customer-based brand equity model; Brand relationship; Differentiation; Rebranding; Rational marketing; Emotional marketing; Brand image; Marketing communication; Advertising
View full details