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Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental concepts in Entrepreneurship. This Reading is accompanied by a Teaching Note, test bank, and exhibit slides. The latest revision (June 2024) features updated cases and exercises, examples of entrepreneurship around the world, and additional content on the impact of technological and industry disruptions, regulatory change, and trends in venture support and financing. Success in launching a new business depends on an entrepreneur's ability to clearly communicate the market opportunity, outline the proposed solution, describe the implementation plan and expected benefits for all stakeholders, and account for the risks involved. A crisp, well-articulated business plan and pitch are therefore two of the most critical components in building a successful venture. Developing Business Plans and Pitching Opportunities explains how to both evaluate opportunities and translate a business model into a compelling business plan and pitch. The Reading introduces the concept of entrepreneurial planning and relevant debates about its role in early-stage ventures. It also covers the importance of crafting a succinct, powerful pitch for a new business plan, how to practice and present that pitch, and how to craft it so that it effectively conveys the opportunity to different stakeholders in different situations. The Reading covers three additional, practical topics: how to develop an 11-slide investor pitch, and how to to analyze and compare 2 brief business plans for early-stage investment. It also includes 2 videos of real entrepreneurs' business plan pitches from the popular Shark Tank television series and provides practical tools and checklists for evaluating plans and pitches.