Product details

Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental concepts in Entrepreneurship. Readings include Interactive Illustrations which help readers master complex concepts quickly. This Reading is accompanied by a Teaching Note, test bank, and exhibit slides. The latest revision (June 2024) features updated cases and exercises, examples of entrepreneurship around the world, and additional content on the impact of technological and industry disruptions, regulatory change, and trends in venture support and financing. This Reading explores how entrepreneurial leaders develop strategies, build capabilities, design their organizations, and address leadership and governance issues as they transition to growth and pursue increased scale and scope. It covers 3 ventures in detail, 2 of which achieved economies of scale as they grew their existing businesses, and economies of scope as they expanded into new products and markets. It also examines a business that demonstrates the challenges many entrepreneurial leaders face as they pursue increased scope. Traditionally, many assumed that entrepreneurial leaders who launch a startup are unable to adjust their approach to meet longer-term needs of a growing businesses. Others, including the author, claim that the skills required for growth can be learned. Regardless, entrepreneurs who wish to stay with their business must acquire new skills and capabilities and bring on the resources their growing company needs. This Reading features leadership assessment tools, 7 videos, 1 Interactive Illustration, and 3 Supplemental Reading sections. Section 3.1, A Day in the Life of Two Entrepreneurial Leaders, includes a video of a CEO and COO as their venture transitions to growth in a rapidly changing business environment. Section 3.2, Do Managers Matter in the Transition to Growth?, explores the role of middle managers during Google's transition to growth period of 2001 - 2014. Section 3.3 Strategic Growth Options, introduces financial options theory approach to assessing investment opportunities.