Product details

This case describes the situation Pierre Godfroid encountered when he took over as Sabena''s CEO in 1991. At that time, Sabena was in crisis facing imminent bankruptcy. On the strength of a restructuring plan, developed by Godfroid and his staff, the Belgian government had agreed to bail out the airline in return for assurances that this would be the last time government assistance would be requested. Godfroid''s task was to transform the company into a viable private enterprise. The case provides the opportunity to evaluate the viability of Godfroid''s strategy and more generally to explore strategy formulation in a global industry. More importantly, it sets the stage for a sequence of follow-up cases (9A94M004, 9A94M005, 9A94M006, 9A94M007, 9A94M008) dealing with the implementation of the strategy. (A 43-minute video, broken into segments to coincide with the case series, can be purchased with the case, video 7A94M003.)