Product details

The Blue Wing Program at All Nippon Airways (ANA) is the brainchild of Akira Fukabori, a traditionally-trained aviation engineer with a passion for social entrepreneurship. Fukabori pursues the concept for years outside of his normal job responsibilities within ANA, eventually attracting a core team at the grassroots level and some strategic supporters among the executive ranks. His resilience, adaptability, and leadership skills helped him overcome organizational resistance and successfully launch the program. Now, Fukabori and executives at All Nippon Airways must decide how to move forward with Blue Wing and how to encourage entrepreneurial behavior and innovation at ANA.