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Case
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Reference no. SCG-549
Subject category: Entrepreneurship
Authors: Susan Harmeling (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: January 22, 2019
Length: 7 pages
Data source: Field research
Topics: Entrepreneurship; Intellectual property; Strategy; Patents
Share a link: https://casecent.re/p/159758
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Abstract

This case describes the challenges involved in protecting the intellectual property (IP) rights of TRX, a company that sells a proprietary exercise system called the Total-body Resistance Exercise System based on Suspension Training. After six years of steady revenue growth, TRX's revenues flattened out, largely due to counterfeit and knock-off products being sold online. Should TRX sue a knockoff product manufacturer that is aggressively stealing TRX's business by producing a low-quality copy of the product and selling it online at a reduced price?
Locations:
United States; California
Industries:
Sports; Sports equipment; Fitness
Size:
USD42 million in sales
Other setting(s):
2013
Teaching note
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Reference no. SCG-849
Subject category: Entrepreneurship
Authors: Susan Harmeling (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: January 22, 2019
Length: 9 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. SCG-550
Subject category: Entrepreneurship
Authors: Susan Harmeling (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: January 22, 2019
Length: 4 pages
Data source: Field research
Topics: Entrepreneurship; Intellectual property; Strategy; Patents
View full details

About

Abstract

This case describes the challenges involved in protecting the intellectual property (IP) rights of TRX, a company that sells a proprietary exercise system called the Total-body Resistance Exercise System based on Suspension Training. After six years of steady revenue growth, TRX's revenues flattened out, largely due to counterfeit and knock-off products being sold online. Should TRX sue a knockoff product manufacturer that is aggressively stealing TRX's business by producing a low-quality copy of the product and selling it online at a reduced price?

Settings

Locations:
United States; California
Industries:
Sports; Sports equipment; Fitness
Size:
USD42 million in sales
Other setting(s):
2013

Related

Teaching note
-
Reference no. SCG-849
Subject category: Entrepreneurship
Authors: Susan Harmeling (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: January 22, 2019
Length: 9 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. SCG-550
Subject category: Entrepreneurship
Authors: Susan Harmeling (USC Marshall School of Business, University of Southern California)
Published by: USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Originally published in: 2019
Version: January 22, 2019
Length: 4 pages
Data source: Field research
Topics: Entrepreneurship; Intellectual property; Strategy; Patents
View full details