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Teaching note
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Reference no. 519-0018-8
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Martin Kupp (ESCP Business School Paris); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2019
Version: December 2018
Length: 20 pages
Data source: Field research
Share a link: https://casecent.re/p/159790
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 519-0018-1
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Martin Kupp (ESCP Business School Paris); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2019
Version: December 2018
Length: 16 pages
Data source: Field research
Topics: Digital transformation; Data driven platform models; Machine-to-machine technologies; Social entrepreneurship; Shared value; Strategic innovation
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 519-0018-1
Subject category: Marketing
Authors: Jamie Anderson (Antwerp Management School); Martin Kupp (ESCP Business School Paris); Nader Tavassoli (London Business School (LBS))
Published by: London Business School
Originally published in: 2019
Version: December 2018
Length: 16 pages
Data source: Field research
Topics: Digital transformation; Data driven platform models; Machine-to-machine technologies; Social entrepreneurship; Shared value; Strategic innovation
View full details